Marketing Project Coordinator
work
I'm a marketing and communications professional with a Master's degree in Communication Studies and hands-on experience bringing marketing campaigns to life through strategic planning, event execution, and creative collaboration
Over the past several years, I've supported national marketing initiatives by coordinating trade shows and photoshoots, leading booth activations, managing creative productions, collaborating with vendors, and keeping cross-functional projects moving from concept to completion.
My academic background in media research complements my professional experience, allowing me to approach marketing through both strategy and execution. This combination has strengthened my ability to manage creative projects, coordinate multiple stakeholders, and bring marketing initiatives to life from planning through final execution.
Beyond the Research
From Research to Real-World Marketing
My research strengthened my ability to understand audiences, analyze messaging, and recognize how visual communication shapes perception.
I bring marketing concepts to life through strategic planning, creative production, and hands-on execution. My experience spans trade shows, brand activations, photoshoots, vendor partnerships, and cross-functional projects—connecting the details behind the scenes to the larger brand experience.
Turning Strategy Into Execution
Marketing Experience
My experience sits at the intersection of strategy, creativity, and execution. I coordinate complex marketing initiatives, collaborate across teams and vendors, and turn ideas into cohesive brand experiences—from the initial concept through final delivery.
Tradeshows
100+ Event Activations
30+ partnerships
Creative Production
20 + Lifestyle photoshoots & Product Imagery
Project Management
Vendor Set up
Budget tracking
Logistics
Teams
Marketing Strategy
Audience
Messaging
Brand
Communication
Creating Brand Experiences That Connect
Trade Show & Brand Activations
Over the past four years, I've coordinated 100+ trade shows and brand activations, managing everything from partnership development and event planning to booth execution and on-site logistics. I've worked to identify new partnership opportunities while strengthening relationships with existing partners, ensuring each event supports both brand visibility and long-term business goals.
Execution & Logistics
Vendor coordination
Event setup
On-site management
Cross-functional collaboration
Creative & Production
Booth design
Brand activations
Marketing collateral
Promotional materials
Partnerships & Strategy
New partner development
Existing partner retention
Event strategy
Budget & timeline planning
Communication Research & Strategy
Understanding audiences, media influence, and the power of messaging
Master of Arts Communication Studies California State University, Northridge
Thesis: Between the lens and the script: Latina Femininity and Media Power in Telenovelas
My research explored how beauty standards in telenovelas influence audience perceptions, representation, and cultural expectations through media storytelling and communication analysis.
Graduate Research
Understanding audiences, media influence, and the power of messaging
My research examined how La Fea Más Bella uses storytelling and visual production to shape perceptions of Latina beauty, identity, and self-worth.
Media Shapes Perception
Telenovelas can influence how audiences understand beauty and social value through repeated narratives and messages.
Visuals Reinforce Standards
Camera angles, lighting, costumes, and character transformations create visual distinctions between "beautiful" and "unbeautiful."
Representation Has Power
Repeated portrayals of narrow beauty ideals can reinforce cultural expectations and contribute to beauty pressure.
My research strengthened my ability to understand audiences, analyze messaging, and recognize how visual communication influences the way people perceive brands, media, and themselves.
Creative briefs • Concepts • Shot lists • Scheduling
Creative Production
Creative Direction and Planning
Creative Briefs
Concepts
Shot Lists
Scheduling
Final Assets
Product imagery
Lifestyle content
Web assets
Marketing collateral
Photoshoot Production
Models
Locations
Photographers
Vendors
On-site Coordination
Call Sheets
Tools
Canva
Gamma
Microsoft Office
Google Workspace
Wrike
Smart Sheets
Hubspot
MailChimp